Christian works with communication and campaign consultancy, orchestrating campaigns from concept development to execution and activation. He has extensive experience working with commercial brands, ranging from FMCG to automotive, as well as brands with green or political agendas.
Previously, Christian worked as a communications consultant at a media agency, where his core expertise was ensuring the interplay between great creative ideas and final media activation—a type of channel-led creativity.
Christian is an educated journalist from the Danish School of Media and Journalism. He began his career at the Danish fashion magazine IN. His "journalistic nose" for society, phenomena, and culture remains a core aspect of his approach, which he actively employs when trying to understand target audiences, working with creative concepts, or crafting the tone for a piece of communication.
At Advice, Christian is part of the Brand & Behaviour team.
Bonus info: Christian is a bit of a bookworm and is working on a project to read at least one book from every country in the world. Among his recommendations is ‘Tales of the Tikongs’ by the Tongan author Epeli Hau‘ofa.