Privacy policy

Privacy policy

Here you can read how Advice A/S handles personal data. Personal information is all kinds of information that can be attributed to you to some extent and that is collected when you visit our website, register for events, or when we carry out projects within analysis and marketing on behalf of our corporate customers.

Data controller

Advice is the data controller for the information collected about our own customers and visitors to our website, and we ensure that the processing of personal data takes place in accordance with the legislation.

Our contact details are:

ADVICE, Ledelses- & Kommunikationsrådgivning A/S
VAT no.: DK20212209
Gammel Kongevej 3E, 4.
1610 Copenhagen V
+45 33 42 21 00

If Advice acts as a data processor on behalf of our business customers, in addition to the legislation, we will always be subject to a written data processor agreement that describes how we protect personal data.

We process the following personal data:

  • When you use our website, we collect data about you in order to create statistics, optimize the functionality for you and to target our marketing activities.
  • Your operating system and browser version (used to optimize the future user experience on the website).
  • Date and time of the visit to the website (used for statistical purposes).

When you agree to receive newsletters and events, we store personal data about you. The purpose is to be able to run events safely and to be able to adapt content and future events for the purpose of our marketing to you. We store the following information.

  • Name
  • Title
  • Organization
  • Email
  • Events

Advice uses web-based services such as Hubspot, Google, Typeform and Eventbrite to handle registration flows and perform analytics. Data is stored on these solutions' servers within the EU or within the Privacy Shield collaboration and is not passed on.

When we carry out tasks on behalf of our business customers, we only process personal data that the data controller has a legal right to use and that Advice is instructed to handle, which is documented in a data processing agreement, e.g.:

  • CRM data such as addresses and purchase history.
  • Web statistics.
  • Other data about behavior or attitudes.

If you apply for a job with us, the following personal data provided by you will be processed in order to assess and respond to your application. If you are not employed with Advice, your application is saved for up to six months for the purpose of documentation of the recruitment process, whereafter it is deleted.

  • Name
  • Title
  • Email
  • Job history
  • Education course
  • Your application/CV
  • Your public LinkedIn profile
  • Previous references (only with your specific consent)

For all types of personal data where Advice is a data processor or data controller, it applies that when possible in relation to the purpose, personal data is stored in anonymized form. Data is deleted when there is no longer a legitimate purpose for storing it, unless otherwise required by law.

Your rights

You have the right to gain insight into which personal data we process about you, and you can object to us processing it. You can also ask to have your data documented in an electronic format delivered to you.

You have the right to have the personal data we have registered about you corrected and updated.

You have the right to have the personal data we have registered about you deleted. If you wish to have your personal data deleted, we will delete all information that we are not legally required to store.

If the processing of personal data is based on your consent, you have the right to withdraw the consent, which means that processing will then cease, unless we are required by law to process the personal data.


We protect your personal data in the following way:

  • We have adopted policies for IT security, and Advice's employees are continuously informed and taught about secure processing of data.
  • We have established procedures for granting access rights to those of our employees who process personal data.

Advice's IT systems generally have a high level of security through, among other things, firewall, encryption, and device protection, and we continuously adapt to the current risk assessment. Systems operation and any attacks from hackers or viruses are continuously monitored. We control the employees' actual access through logging and review thereof.

We have drawn up a contingency plan for serious operational disruptions, which includes objectives for re-establishing normal operations in the event of errors, breakdowns, loss of data, or the like.

In the event of a security breach that results in a high risk to you of discrimination, ID theft, financial loss, loss of reputation, or other significant disadvantages, we will notify you of the security breach as soon as possible.

Appellate body

You have the opportunity to complain about our processing of personal data about you to the Danish Data Protection Authority.