Privacy policy

Advice gives high priority to confidentiality and data security. This privacy policy applies to our processing of personal data as data controller and establishes guidelines for the way Advice processes your personal data.

This privacy policy provides you with the information that you are entitled to receive under applicable data protection laws

You should read the privacy policy before you hand over your personal data to Advice.

Advice in Denmark is made up by two companies. Which Advice company that will be the data controller of your personal data pursuant to this privacy policy depends on which Advice company you or your company has or is entering into agreement with, has contacted or in any way has interacted with (e.g., when signing up for the newsletter or when visiting our two different websites).

Bearing this in mind, the data controller of your personal data is (hereafter each Advice data controller will be individually referred to as “Advice” "we", "us" or "our"):

Advice Ledelses- & Kommunikationsrådgivning A/S

CVR no.: 20 21 22 09
Gammel Kongevej 3E, 4.
1610 Copenhagen V
+45 33 42 21 00
connect@adviceas.dk

Forte Advice ApS

CVR no.: 43 51 38 93
Gammel Kongevej 3E, 4.
1610 Copenhagen V
+45 33 42 21 00
connect@forteadvice.com

Advice acts as data controller for your personal data pursuant to this privacy policy.

For the purpose of providing services to our customers, Advice also acts as a data processor. The scope of the data processing activities Advice will carry out as data processor is described in the data processing agreement entered into between the customer as data controller and Advice as data processor. The data processing agreement is based on the standard data processing agreement from the Danish Data Protection Agency.

Both Advice Ledelses- & Kommunikationsrådgivning A/S and Forte Advice ApS will act as separate data processors on behalf of the customer acting as data controller. The reason for this is that both employees from Advice Ledelses- & Kommunikationsrådgivning A/S and Forte Advice ApS in most projects will assist with providing the required services in accordance with the main agreement entered into between Advice and the customer.

Advice may potentially collect and process personal data about you from the following sources:

• Directly from you.
• From your device through your actions.
• From your employer if you are an employee of our customer, business partners or suppliers.
• From public websites when we are creating a database for relevant contact persons in relation to future lectures, conferences, and other events.

In some special cases, we transfer your personal data to independent data controllers. In the following table, we have listed the categories of these third parties, what personal data may be transferred about you to the third parties and the legal basis for the transfer.

We note that your personal data may also be transferred with your prior consent, including to third parties, via the cookie consent.

This section contains the policy for Advice’s processing of personal data collected through Advice’s profiles or social media pages.

Advice Ledelses- & Kommunikationsrådgivning A/S has profiles or pages on the following social media:

• Facebook (Meta Platforms Ireland Ltd.)
  • Facebook's privacy policy is available here
  • Meta and Advice are joint data controllers of Facebook pixels, which you can accept via cookies as further described above. Meta's privacy policy and the information in this section also apply to Facebook pixels, except for the information relating solely to our profile on Facebook.
• YouTube (Google Ireland Ltd.)
  • Google's privacy policy is available here
• LinkedIn (LinkedIn Ireland Unlimited Company)
  • LinkedIn's privacy policy is available here
• X (X Corp (X))
  • X’ privacy policy is available here
• Instagram (Meta Platforms Ireland Ltd.)
  • Instagram's privacy policy is available here

Forte Advice ApS has a profile on the following social media:

• LinkedIn (LinkedIn Ireland Unlimited Company)
  • LinkedIn's privacy policy is available here

For LinkedIn, Facebook, and Instagram, Advice together with the social media providers are joint data controllers for the processing of personal data collected in connection with your interactions with the profiles, including the profiles' postings.

Advice and the providers of LinkedIn, Facebook, and Instagram have entered into an agreement on the distribution of the data protection tasks. According to these agreements, Advice and the social media providers are each responsible for the tasks associated with the processing they each undertake. However, it has been agreed between Advice and the provider of Facebook and Instagram that the provider is responsible for enabling you to exercise your rights as described in the 'Your rights' section below in connection with the use of Facebook and Instagram, and that it is Advice that is responsible for providing you with the information described below. In addition, it is agreed between Advice and LinkedIn that LinkedIn is responsible for responding to requests from you regarding the rights described in the 'Your Rights' section below.

Advice also uses the provider of YouTube as a data processor in connection with these entities' use of YouTube and in this connection also shares certain information about your interactions, interests, etc. with YouTube. This sharing takes place based on our and Google's legitimate interest in optimizing marketing and the service, including our videos on YouTube (Article 6(1)(f) of the GDPR).

Collection of personal data

When you visit or interact with our social media profiles, Advice and the social media provider in question may collect, process and store the following types of personal data about you:

• Information available on your profile, including your name, gender, marital status, workplace, interests, photo and city
• Whether you "like" or have used other reactions to our profile
• Comments you leave on our posts
• That you have visited our profile
• Your IP address

Purposes of processing

Advice’s processes your personal data for the following purposes:

• Improving our products and services, including our social media profiles and pages
• Statistics and analysis
• To communicate with you if you comment on a post, leave a review or send us a message
• Marketing in general

The social media providers process, among other things, your personal data for the following purposes:

• Improving their ad system
• To provide Advice with statistics that social media providers compile on the basis of, among other things, your visit to our profiles and pages
• Advertising and personalization of activities on the Site

Basis for processing

The processing of your personal data is based on the following basis:

• Legitimate interests: Advice’s the processing of your personal data is based on our legitimate interests in being able to communicate with and market ourselves to you on our social media profiles, as well as our legitimate interest in improving our products and services (Article 6(1)(f) of the GDPR)

Storage period

Your personal data will be stored for 2 years. However, the information may be stored longer in anonymized form.

Please refer to the privacy policy of the individual social media providers for information on how long they keep your personal data.

Who do social media providers share your personal data with?

The social media providers may, among other things, share your personal data with the following categories of recipients:

• Other entities within the group of which the social media provider is part of
• External partners providing analysis and survey services
• Advertisers
• Other individuals who visit our social media profile or page (to the extent your information is publicly available)
• Researchers and other academics

You can find more information about who the social media providers share your personal data within the privacy policy of the individual providers.

The social media providers may transfer your personal data to recipients outside the EU/EEA in accordance with applicable data protection legislation. You can read more in the privacy policies of the individual providers.

You can read more about who Advice shares your personal data within the sections above titled "To whom do we disclose your personal data?" and "To whom do we entrust your personal data?". 

General rights
When Advice processes personal data about you as stated above, you have several rights under applicable data protection legislation:

1. You have the right to access the personal data we process about you
2. You have the right to object to our collection and further processing of your personal data
3. You have the right to rectification and erasure of your personal data, however, with certain statutory exceptions, including the Danish Consolidated Bookkeeping Act
4. You have the right to request the restriction of the processing of your personal data
5. In certain circumstances, you can request to receive a copy of your personal data as well as to transmit the personal data you have provided to us to another data controller (data portability)
6. You can withdraw any consents you may have given at any time. We will then delete your personal data unless we can continue processing on other grounds. Our newsletter can be unsubscribed by clicking on the link at the bottom of the newsletter. Withdrawal of consent will have effect on the future processing of your personal data. Withdrawal of your consent does not affect the lawfulness of the processing we carried out based on the consent before the withdrawal.

Right to object
You always have the right to object to the collection and further processing of your personal data, including the right to object to our processing based on the balancing of interests rule pursuant to Article 6(1)(f) of the GDPR. This applies, among other things, when we process your information for marketing purposes.

If you have any questions about this privacy policy or if you wish to complain about the way we process your personal data, please feel free to contact us as stated in section 2 above.

If your complaint is not resolved by us and you want to proceed with the case, you can complain to the Danish Data Protection Agency:

The Danish Data Protection Agency
Carl Jacobsens Vej 35
DK-2500 Valby
Phone: 33 19 32 00
Email: dt@datatilsynet.dk