Merete Arentoft

Managing Director & Partner

Merete is an experienced strategist who solves complex challenges with a broad and creative approach to agendas and stakeholders. She particularly draws on her skills within strategy, public relations, public affairs, analysis, positioning, and stakeholder management. ​

Merete is an experienced client manager. She is responsible for large projects and campaigns for Danish and international clients within healthcare, life science, tech, food industries etc.

She specialises in healthcare and has a thorough understanding of the regulatory framework for health communication, the challenges and needs of the healthcare sector, and the various interests of stakeholders.

Merete is the founder and former CEO at She has a master’s degree in political science.