As creative lead on some of Denmark's biggest campaigns, Peter has a sharp and quirky brain, a liquid pen, and a 360-degree approach to creative communication.
Developing a strong, creative strategy paves the way for achieving strong, creative solutions. Therefore, Peter likes to do deep strategy work in order to influence the foundation in one direction so that it can take off in further creative concept development.
Peter is part of the circle of owners in Advice and has been on board since 2009 when he started the work of building the creative team from scratch. With a broad background in creative, he works on strategy, ideas, concepts, designs, text, film, sound, animation, web, SoMe, PR, branding, and politics, among others.
Bonus info: In addition to 25 years of experience with advertising and communication, Peter has had his own rock band since the wild 90s. Thus, he also knows what it means to reach beyond the edge of the stage.