Peter is a leading creative expert in politics, health, climate, and other complex areas, making him one of the best in his field. As the creative lead on some of Denmark's biggest campaigns, he possesses a sharp and quirky intellect, a fluid writing style, and a 360-degree approach to creative communication. His strategic vision lays the groundwork for transformative concept development, simplifying complexity in his creative work.
Since 2009, Peter has been part of Advice's ownership circle, where he has spearheaded the creation of the creative team from scratch. With extensive expertise spanning strategy, ideation, conceptualization, design, writing, film, sound, animation, social media, public relations, branding, and awareness, Peter's influence is felt across a diverse spectrum of creative and strategic endeavors.
Bonus info: In addition to his more than 25 years in advertising and communication, Peter has led his own very noisy rock band since the 90s.