Sarah’s work lives where branding meets behaviour. With a curious mind and a strong sense of structure, she thrives in the space between deep audience insights and creative execution. She enjoys shaping campaigns that do more than just communicate – ones that spark conversations, highlight pressing issues, and aim to make a real impact.
Currently working as a project associate, Sarah is involved in developing campaign strategies, crafting concepts, and keeping projects on track. She brings clarity and momentum to the process – always with an eye on the bigger picture and a feel for the details that matter.
Her love for communication is rooted in years of hands-on experience from the music and culture world. As a festival organiser, Sarah learned what it means to lead, coordinate and deliver – often under pressure, always in close collaboration with others. It’s an experience that continues to shape how she approaches projects: with focus, adaptability and a strong belief in teamwork.
In summer 2025, she will graduate with a degree in communication from the Danish School of Media and Journalism. What drives her is a genuine interest in people, culture and community – and a belief that communication, at its best, can connect and move us.
Fun fact:
Sarah has a rather unique party trick: she can stick an empty can to her forehead. It sounds simple – but don’t be fooled. It takes precision, confidence and a bit of magic. It’s a guaranteed crowd-pleaser.