Portfolio Copenhagen Business School


CBS’ new brand asset


Copenhagen Business School



Identity & Design, Concept & Creative Development, Marketing & Campaigns, Media, Content & Social Media

Copenhagen Business School (CBS) wanted to attract more applicants to their Master of Business Development programme. We thus helped position the programme by developing a high-quality magazine with content that addresses some of the major social and corporate agendas.


Free student magazines are often of poor quality and aimed at young people. So, when creating Re-ach, we needed to raise the bar to spike interest among the more mature, experienced and professional segment. The magazine both had to stand out and underpin the seriousness and quality of the education.


We developed a new brand asset and high-quality magazine called Re-ach to stimulate the target group with professional, relevant and entertaining content.