Portfolio Folkekirken / The National Association of Parish Councils, The Evangelical Lutheran Church

Use your voice

A campaign for the parish church council election

Client

Folkekirken / The National Association of Parish Councils, The Evangelical Lutheran Church

Areas

Services

Concept & Creative Development, Marketing & Campaigns, Media, Film Production, Content & Social Media

In order to increase Danes’ participation in the national parish church council election, we decided to rewrite the lyrics of an old hymn and tell, or actually sing, the message most beautifully.

Insight

The sense of community you get from singing together has been known to Danish congregations for almost 500 years, where community singing has been a cornerstone of the Evangelical Lutheran Church of Denmark. The many communities around Danish congregations are strengthened when as many as possible participate and in which it’s great to be part.

Solution

COMMUNITY SINGING IN FOCUS 

Use your voice and participate! That was the message when the National Association of Parish Councils arranged the parish council election on the same day across Denmark for the first time. We helped write new lyrics to an old hymn, which the Herstedøster Church Girls’ Choir and the Copenhagen Royal Chapel Choir boys performed most beautifully.

LYRICS

“CALLING EVERYONE”

Melody: Praise the Lord (Lover den Herre)

You must, you must use your voice.

You must, you must use your voice.

Calling everyone, now is the time to use your voice.

Together we create a bond that anyone can sense.

Vote where you live.

A community sprouts and grows.

Blooming where you belong.

You must, you must use your voice.

You must, you must use your voice.

Calling everyone, together we set the framework.

New ideas will shoot and grow from the stem.

Sing along and get

more than you can manage alone.

The church, we create it together.

You must, you must use your voice.

You must, you must use your voice.

You must, you must use your voice.

You must, you must use your voice.