Farmasiet has grown to become Norway's largest online pharmacy. With its new and robust IT architecture, the online pharmacy can offer more personalized content, create targeted marketing, and deliver world-class customer experiences.
25 % conversion growth in January 2021 compared to January 2020.
We have delivered a modern technical solution that supports long-term growth and profitability with the new Farmasiet.no site and a completely new e-commerce platform.
The new e-commerce platform has been equipped with a buffer between the tame and disciplined data in the core systems and the free-flowing "wild" data that is created by the customers themselves through their shopping behaviour in the online store. The result is that Farmasiet can now use valuable data in a far better and more efficient way than previously to develop relevant products and services, personalization, and excellent customer experiences.
Farmasiet.no aims to become a major player in digital pharmacy services. It wants to deliver the best user experiences, streamline its operations and create a solid basis for long-term growth. It needed a new e-commerce platform, an improved architecture, and a digital ecosystem that supported that ambition.
Our assignment from Norway's largest online pharmacy was clear: create the best digital shopping experience in the industry built on a reliable and future-fit platform that facilitates scaling and growth.
Farmasiet's new e-commerce platform is built on Episerver Commerce, inRiver PIM and an architecture that contributes to effective value creation by adding external partners to the service development. The solution is cloud-based in Azure and handles standard pharmacy products in addition to medicines that require a prescription. Throughout the delivery, security and privacy have been key factors in the choice of technology and architecture.
- Digital service platform developed in collaboration with Forte_Fusion
- Episerver Commerce
- inRiver PIM (product information management/ product catalogue)
- Integration with industry solutions
- Bambora as a payment solution
- Integration with logistics partners