Portfolio Farmasiet

Online Pharmacy

A new e-commerce platform improves online sales and customer experiences

Client

Farmasiet

Services

Digital Strategy & Roadmaps, User Involvement, UX, Digital Design & Accessibility, Front-End, CMS & Digital Services, Customer Data Platforms, CRM & Marketing Automation, Data Driven Analyses, SEO/SEM & Content Optimization

Farmasiet has grown to become Norway's largest online pharmacy. With its new and robust IT architecture, the online pharmacy can offer more personalized content, create targeted marketing, and deliver world-class customer experiences.

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Results

25 % conversion growth in January 2021 compared to January 2020.

We have delivered a modern technical solution that supports long-term growth and profitability with the new Farmasiet.no site and a completely new e-commerce platform.

The new e-commerce platform has been equipped with a buffer between the tame and disciplined data in the core systems and the free-flowing "wild" data that is created by the customers themselves through their shopping behaviour in the online store. The result is that Farmasiet can now use valuable data in a far better and more efficient way than previously to develop relevant products and services, personalization, and excellent customer experiences. 

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Challenge

Farmasiet.no aims to become a major player in digital pharmacy services. It wants to deliver the best user experiences, streamline its operations and create a solid basis for long-term growth. It needed a new e-commerce platform, an improved architecture, and a digital ecosystem that supported that ambition.

Our assignment from Norway's largest online pharmacy was clear: create the best digital shopping experience in the industry built on a reliable and future-fit platform that facilitates scaling and growth.

Solution

Farmasiet's new e-commerce platform is built on Episerver Commerce, inRiver PIM and an architecture that contributes to effective value creation by adding external partners to the service development. The solution is cloud-based in Azure and handles standard pharmacy products in addition to medicines that require a prescription. Throughout the delivery, security and privacy have been key factors in the choice of technology and architecture.

Technology stack

  • Digital service platform developed in collaboration with Forte_Fusion
  • Episerver Commerce
  • inRiver PIM (product information management/ product catalogue)
  • Integration with industry solutions
  • Bambora as a payment solution
  • Integration with logistics partners
  • Azure
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