Portfolio Hus Forbi

No shelter snow globes support the homeless

Untraditional snow globes with real homeless people

Client

Hus Forbi

Services

Public Affairs, Public Relations & Agenda Setting, Stakeholder Management, Concept & Creative Development, Marketing & Campaigns, Influencers & Ambassadors

The NGO Hus Forbi wanted to remind Danes that Christmas and wintertime is a tough period for the homeless people. To support the homeless, we helped create a quite untraditional Christmas decoration: snow globes with homeless people.

Insight

While Danes struggled to accept social restrictions during the COVID pandemic, a more vulnerable group (the homeless Danes) struggled to get through the challenges of the winter. Winter is always hard for homeless people, but the pandemic didn’t make it any easier.

Many daycare facilities, drop-in centres, and social gathering points closed or restricted their activities for healthcare reasons. Even the annual event for the homeless people on Christmas Eve was cancelled.

Moreover, the growing fear of getting close to strangers during the pandemic had major consequences for the homeless’ physical magazine ‘Hus Forbi’, which they sell on the street. Sales declined dramatically–to put it mildly.

But one thing is newspaper sales. Another thing is the daily contact with other people that was suddenly missing too.At Hus Forbi, they thus wanted to remind the Danes that Christmas is far from idyllic for the homeless people. And that we can all help make their winter just a little bit warmer.

Quote

"Eye contact and a smile can save the day for many of our salespeople in the street. In addition to making money by selling the newspaper, the daily contact with customers is just as much joy in their everyday life. As a homeless person, you are automatically isolated from a large part of society. So, we have a prayer for everyone who meets a homeless person in the near future: Say hello and smile - eye contact and a smile can save the day for most people."

Rasmus Wexøe Kristensen, Head of Secretariat at Hus Forbi

Results

  • The Danish parliament gave an immediate 5.000.000 kr. to create additional temporary shelters.
  • The assembly restrictions for the homeless Christmas dinners were lifted, meaning that no homeless Danes would have to spend the COVID Christmas outside in the cold.
Results

Awards

Award