Portfolio Københavns Kommune
A DIGITAL SOLUTION TO CHANGE RECYCLING HABITS OF THE PEOPLE OF COPENHAGEN
A digital solution to change the recycling habit of the citizens in Copenhagen.
Client
Københavns Kommune
Areas
Services
In collaboration with the Municipality of Copenhagen we have designed a new platform to help the citizens of Copenhagen to change their recycling habits, becoming better recyclers and inform about sustainability
Challenge
Copenhagen Municipality had an ambitious vision: transforming the waste habits of the citizens and propelling the recycling rate from 45% to 70%.
But to make this vision a reality, there were three pivotal challenges to be addressed:
- Ignite a belief in every citizen that every piece of sorted waste makes a difference.
- Empower with the knowledge to recycle correctly.
- Demystify the recycling journey, revealing the impact of each sorted item.
Solution
Empowered by behavioural design, we created a user friendly solution to inspire a behavioural change for the citizen. The goal was enabling them to sort their waste by showing them compelling waste data in a transformative manner.
We've developed an innovative digital platform that not only nudges citizens towards eco-conscious behaviours but also motivates them to recycle by -
- Data about the potential the waste holds when recycled correctly.
- Intuitive sorting guides: Simplifying the recycling journey.
- The Waste ABCs: Your go-to reference for all things waste.
- Handy tips & tricks to sort waste more accurately.
Results
The new digital platform has significantly boosted recycling efforts. After release there has been a fivefold increase in users who are eager to order sorting tools and learn the best recycling practices.
