Portfolio The Danish Health Authority

True Story

A behaviour change campaign on mental health among kids and teens


The Danish Health Authority


Analysis & Insight, Identity & Design, Concept & Creative Development, Marketing & Campaigns, Media, Film Production, Content & Social Media, Influencers & Ambassadors

True Story was created for the Danish Health Authority to deflate misconceptions, stories and myths that make younger generations feel the need to live up to each other’s outrageous expectations.

The campaign objective was to create awareness and inspire reflection among younger generations, ultimately pushing their behavioural attitudes regarding sex, alcohol and mental health in a more progressive direction.