Design, development, and long-term support of Kvit

We partnered with Kræftens Bekæmpelse to bring Kvit to life - an app designed to help users quit nicotine for good. With a strong focus on behavioural support, the app provides users with personalised plans, and a digital forum that fosters encouragement and accountability.

Kvit is Denmark’s most widely used cessation app, annually helping people across all demographics-from casual users to heavy smokers. As nicotine use shifts toward younger users and new formats like pouches and e-cigarettes, the app is evolving to support broader nicotine dependency, not just tobacco.

Our ongoing collaboration ensures that Kvit continues to deliver evidence-based tools that empower users-proving that quitting takes more than willpower; it takes smart, human-centred technology.